New and Improved Products

Okay, my only real problem with the saying "New and Improved..." anything, is that in saying that this new product is better, they are also saying that their old product wasn't nearly as good as they wanted it. Then, ANOTHER new and improved version comes out, making the one before it notnearly as good, and the one before that absolute crap. It's like saying, "Hey! Try new Lays, with new and improved flavour.... don't try the old ones.. they're shit... and the really old ones. we can't be held responsible." Somehow I doubt that's the message that companies really want to put out there.
Also, in order for the companies to make these "new improved" products, they would have to first make a lot of profit off the original, unimproved garbage. I guess they don't realize that in order to have made that profit, the people would have had to really like it the way it was. But simply leaving it alone would be far too simple!
I suppose my FAKE problem with the whole thing is the way it's put on the packaging. When did "Better, fresher taste!" or "Now get whiter whites" suddenly become an equivilent to high explosions?!? I just don't know why, but all those little add ons are always in explosion blotches (a circular shape made of points) or have lightning bolts, or something. It's just awful, and it makes me cry.
Whiter whites maybe, but does anyone really need "Under-roos: Now with better bounce!"? Well.. maybe we do, but that's notthe bloody point!